Massage Therapy Brand

Mary Vaughan LMT commissioned me to do one of my favorite things – create a new brand! They needed a logo, brand kit, and business cards to get the small biz up and running. You can see all the variations we went through to get to the final logo design! I created a main logo and a simplified logo for profile pictures (like Instagram). I went with a naturalistic color palette. In my designs, I HATE using true white (FFFFFF) and true black (000000). They just feel so harsh! So I went with a “daisy” white and a warm, soft charcoal black.